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Feelmore 510 is...

Sex Positive

We are pro-sex. Just ask the Adult Video Network (AVN), who granted us the prestigious 'Urban Vibe' award in 2011.

Body Positive

All bodies deserve pleasure, and all people deserve peace. We're here to facilitate good, embodied experiences. Maybe that's why the National Center on Sexuality decided to write us up in their newsletter.

All Genders

This is a shop for men, women, and transgender folks. All are welcome here, and we aim to be feminist and queer without excluding anyone.

Oakland Local

This store is homegrown in Oakland, California. You can feel good about supporting local economies. And our locals love us! We've been voted Best of the East Bay and Best of the Bay multiple times for best sex toy store.

Visit our store!

Come visit our store in downtown Oakland!

1703 Telegraph Ave.

Monday & Tuesday Noon - 9pm
Wednesday & Thursday Noon - Midnight
Friday & Saturday Noon - 1:30am  


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Classes and events @feelmore

Join us at the Oakland store for a workshop, an erotica reading, or a class on sexual health.

Meet the owner

Nenna Joiner, Owner

Joiner calls her store “sex positive”: a welcoming shelter for customers of any gender, race, or sexual orientation. Besides toys and other sex shop staples, Joiner sells literature and vintage records, and hosts sexual health workshops.

Joiner sees herself as part of a lineage of black business owners in the Uptown neighborhood, many of whom opened shop in the Seventies. She spawned from a line of flinty female entrepreneurs. Her grandmother ran restaurants and grocery stores, in addition to promoting blues clubs in Las Vegas, where Joiner grew up. She cut her teeth in the entertainment industry and operated as an independent promoter for many years. She shot porn films and showcased work in Joyce Gordon Gallery in Oakland, where she has lived since 1994. She currently volunteers at San Francisco Sex Information, a free hotline that offers resources on HIV, birth control, reproductive services, STIs, gender identity, and sexual identity. She also produces an erotic photography exhibit called Sugar in the Raw, which exclusively depicts people of color.

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